CPO Syncron
CEO Mize

Ashok Kartham is the Founder and CEO of m-ize, a Smarter Customer Engagement platform connecting brands with today’s mobile and social consumers. Ashok is a successful serial entrepreneur with 15+ years of experience as CEO of software and high-tech companies. Ashok founded 4CS, the leading warranty, and service lifecycle management company, acquired in 2011 by Parametric Technology Corporation (PTC), a multi-billion dollar public software company listed on NASDAQ.

Ashok also founded Mize, Inc in Tampa, FL in 2012 to create a platform for connected, mobile and social consumers. The m-ize platform provides access to product information, support and services from brands and social networks.

Ashok holds a degree in Computer Science from JNTU, Hyderabad. Ashok has been involved as both an investor and board member in organizations that help foster entrepreneurship.

Ready or Not: The Vehicle is Now a High-Tech Gadget

With the emergence of Tech companies in the Vehicle industry, the Customer Experience is changing from Sales to Service. Vehicle enterprises are now adapting, and even competing, in the high-tech, software industry. In this presentation, Ashok will open the discussion on this technology service evolution and then a panel of industry experts will discuss how they are preparing for these Warranty and Service delivery changes and what they see coming in the not-so-distant future.

Key discussion points will include:

• Higher margin revenue opportunities with Subscription Services, Servitization and Product-as-a-Service
• Retooling dealers globally, and service technicians, with the knowledge needed to work with the rapid technology advancements  
• How to build stronger customer relationships by leveraging IoT and Connected vehicle data to deliver proactive customer service.